9/20/2023 0 Comments Gestalt principle of similarity![]() When individual elements are very close to each other, the human brain perceives them as a whole, in a different shape. Here is how the Gestalt Principles can help you create cohesive brand marks and logos: 1. A successful logo can serve as a brand mark, where it can be simplified or amped up to convert into a mascot, picture, initial or even any other design element. ![]() Brand marks are all the visual elements that help identify a brand –these include a logo, pictures, colors, and the overall design look. Great businesses do not only focus on creating a logo, but they also focus on creating brand marks. Let’s see how this theory comes together in logo design, and how it can help you create brand marks that leave an impression on the viewer. In design, the gestalt theory makes us see that the design will be perceived in an ‘over-all’ manner or as a group, and the gestalt principles help us achieve our desired outlook in logos. This has been a ground-breaking concept which has lent much support to graphic design. The conclusion was that a group of objects is greater than its sum –or that it is perceived as more than its individual elements it is seen as something different than the parts that make it up. ![]() The background of the Gestalt theory goes back to the early 20th century when some psychologists analyzed and presented a theory about how human beings visually perceive objects. The word Gestalt has become something of a buzz-word in the design world –many have already heard about it, but not all are familiar with its usage. Today, we will look into a very interesting theory of design that can help you out in making unique and successful logos. If you are a new or intermediate designer, knowing some concrete design theory can help you in making informed design decisions. Great logos are very deliberate, comprising of willful design decisions –nothing is accidental, everything is planned and thoughtful. However, it is when some concrete principles refine that innate sense and bring the unconsciousness into consciousness, great design is born. ![]() Graphic designers often have an innate sense of design. ![]()
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